2024
Brand Identity
Brand Identity
Conceptual Project
Cosmic Couriers
Cosmic Couriers: out of this world delivery. This playful project was inspired by a single prompt from a random word generator and spiralled into a complete visual concept for an intergalactic courier service. Built around an illustrated retro mascot, Cosmic Couriers services the stars - literally. While humankind may not know much about extraterrestrial life, we can only assume that they need packages delivered too!
A JOURNEY THROUGH SPACE AND TIMEThe starting point was a random word generator landing on the word ‘delivery’. Rather than the obvious, I decided to delve into the absurd. If a courier service could deliver anywhere, why stop at Earth? The concept works against how the universe is usually depicted. While we often picture space through a technological lens, with sleek spacecrafts and advanced civilisations, Cosmic Couriers goes the other direction, drawing on vintage rubber-hose illustration and warm visual language. In this world, aliens see human retro aesthetic the way we see old diners: kitschy, nostalgic and fun.
A JOURNEY THROUGH SPACE AND TIMEThe starting point was a random word generator landing on the word ‘delivery’. Rather than the obvious, I decided to delve into the absurd. If a courier service could deliver anywhere, why stop at Earth? The concept works against how the universe is usually depicted. While we often picture space through a technological lens, with sleek spacecrafts and advanced civilisations, Cosmic Couriers goes the other direction, drawing on vintage rubber-hose illustration and warm visual language. In this world, aliens see human retro aesthetic the way we see old diners: kitschy, nostalgic and fun.
A JOURNEY THROUGH SPACE AND TIMEThe starting point was a random word generator landing on the word ‘delivery’. Rather than the obvious, I decided to delve into the absurd. If a courier service could deliver anywhere, why stop at Earth? The concept works against how the universe is usually depicted. While we often picture space through a technological lens, with sleek spacecrafts and advanced civilisations, Cosmic Couriers goes the other direction, drawing on vintage rubber-hose illustration and warm visual language. In this world, aliens see human retro aesthetic the way we see old diners: kitschy, nostalgic and fun.
THE LOGISTICS OF NEXT-DAY DELIVERY WHEN EVERY PLANET HAS A DIFFERENT DAYThe challenge in personal projects like this is committing to the bit without the work feeling throwaway. As the concept developed, naturally, questions followed. How does an intergalactic courier service operate within acceptable delivery timelines? Where do the employees take their break? How are packages processed and shipped? What’s the cost for cross-planetary shipping? While intergalactic package delivery clearly comes from a society much more advanced than ours, their market positioning is built around being deliberately human.
THE LOGISTICS OF NEXT-DAY DELIVERY WHEN EVERY PLANET HAS A DIFFERENT DAYThe challenge in personal projects like this is committing to the bit without the work feeling throwaway. As the concept developed, naturally, questions followed. How does an intergalactic courier service operate within acceptable delivery timelines? Where do the employees take their break? How are packages processed and shipped? What’s the cost for cross-planetary shipping? While intergalactic package delivery clearly comes from a society much more advanced than ours, their market positioning is built around being deliberately human.
THE LOGISTICS OF NEXT-DAY DELIVERY WHEN EVERY PLANET HAS A DIFFERENT DAYThe challenge in personal projects like this is committing to the bit without the work feeling throwaway. As the concept developed, naturally, questions followed. How does an intergalactic courier service operate within acceptable delivery timelines? Where do the employees take their break? How are packages processed and shipped? What’s the cost for cross-planetary shipping? While intergalactic package delivery clearly comes from a society much more advanced than ours, their market positioning is built around being deliberately human.
ResultThe final output is a collection of brand collateral collection centred on an illustrated retro mascot, paired with bold colour and playful typography that draws from vintage space imagery. Has Cosmic Couriers monopolised the space-delivery market? While that may be up for debate, their lightspeed delivery times certainly are not!
ResultThe final output is a collection of brand collateral collection centred on an illustrated retro mascot, paired with bold colour and playful typography that draws from vintage space imagery. Has Cosmic Couriers monopolised the space-delivery market? While that may be up for debate, their lightspeed delivery times certainly are not!
ResultThe final output is a collection of brand collateral collection centred on an illustrated retro mascot, paired with bold colour and playful typography that draws from vintage space imagery. Has Cosmic Couriers monopolised the space-delivery market? While that may be up for debate, their lightspeed delivery times certainly are not!
